Project Goals The primary objective of the Jarabuy project was to create a scalable and user-friendly marketplace that would cater to the unique needs of emerging market consumers. Key goals included:

1. User-Centric Design: Develop an intuitive and aesthetically pleasing platform to enhance user experience.

2. Product Accessibility: Ensure that a wide range of products is available to cater to diverse demographics.

3. Trust and Reliability: Build consumer confidence through secure transactions and reliable customer support.

4. Scalability: Create a robust platform capable of accommodating increasing user demand and expanding product categories.